Accessories Apparel

Get to Know: Studio Heijne

Hi Wendy!

Tell us about your brand and your business model.

The vision behind Studio Heijne is to create a sustainable fashion label for the future where all products can be customized and made-to-measure. We want to become the no.1 choice for personalized high quality products.

The Studio Heijne woman is style-conscious, has a charismatic personality, knows her style, and wears it with full confidence. We invite her to be part of the design process and create something which is 100% her style and fits perfect.

Our web shop provides a digital tool that makes it possible to customize our products entirely to your own wishes by playing with colour and pattern, and adjusting sleeve and dress length. We make every order on demand and made-to-measure. The styles are delivered within a few weeks.


What drove you to start your own label? And what have you enjoyed the most so far?

After more than 12 years of working as a designer at H&M, I felt my vision of sustainable fashion and what a fashion brand of the future should offer became different than the label I was working for. At the same time, I was recruiting young designers with huge visions and ideas about fashion. They inspired me and I dared to start thinking again about starting my own label, a dream I had since I graduated from art school.

At a private level I experienced many intense emotions within a relatively short time span. After my father died unexpectedly, and while I was pregnant with my second son, I suddenly realized life is something very fragile. That was the moment I decided to follow my dreams and start bringing together the ideas I had in my head.

The best thing with having a company is building a brand according to my own vision, and making decisions myself. It´s like a big puzzle which I enjoy putting together, looking for new parts to complete and extend.


What are one or two big goals you’re focusing on in the next 6 months?

Creating more awareness for my brand by focusing on SEO, social media maketing, and PR projects with my PR agency. Boosting sales by opening my first Concept store and focuing on website improvements.

👗 You can learn more about Studio Heijne here.

🌎 You can shop the Studio Heijne collection here.

📸 You can connect with Wendy on Instagram here.

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