Get to Know: Sea Lily Miami
Tell us about your brand and your business model.
Sea Lily is an eco conscious resort wear company that focuses on quality fabrics and quality products with great fit. Our designs are transitional and can take you from beach to bistro, from pool to cocktail.
With every sale of a Sea Lily garment we contribute to non for profit ocean conservation organizations with a focus on the replanting of corals. We mostly sell to whole sale, but are working on growing our online presence.
What drove you to start your own label? And what have you enjoyed the most so far?
We saw a need in the market for quality products at an affordable price. We also wanted to provide a life style brand that is transitional, fun and wearable. A lot of our styles are classic and can endure many seasons, which I think is important.
There is so much “throw away fashion” out there and we did not want to be part of that trend.
I enjoy the creative process a lot and growing and learning new things every day. I am also excited to see the new environmental forces that are brewing in the garment industry and I think they will just keep getting stronger. Sea Lily’s goal is to be part of that force and to grow with it and hopefully be able to be a “global citizen” that contributes to a better fashion industry.
What are one or two big goals you’re focusing on in the next 6 months?
We are focusing on growing our online presence and also on distribution as a whole. We are working to find the right sales reps, distributors, online platforms etc. to help get our brand out there.
? You can learn more about Sea Lily Miami here.
? You can shop the Sea Lily Miami collection here.
? You can connect with Charlotte on Instagram here.
StartUp FASHION offers business support and community connection to fashion designers around the world. Join the group, or learn more at The StartUp FASHION Community
Hokum is a luxury label full of colour and whimsy with a strong narrative to each collection. We have an omni channel approach, selling online, in store, and to wholesale accounts. It sounds like a traditional approach, but in many ways we are not. My work desk is set up at the back of the shop allowing customers to see the work that goes on behind the scenes.