Get to Know: Fabled

Hi Olga!

Tell us about your brand and your business model.

Fabled is an independent medical apparel brand that makes high-quality, fashion-forward scrubs for women healthcare professionals.

Our designs merge timeless work-wear styles with an emphasis on contemporary fit and thoughtful functionality.

We are an online direct-to-consumer brand, and plan to grow organically through word of mouth and social media. We’re launching using a pre-sales business model to help fund our first production run.

What drove you to start your own label? And what have you enjoyed the most so far?

Fabled grew out of a need to solve a problem I had. I’m a pediatrician who wears scrubs a lot and I got tired of treating patients wearing what looks like a motel pillow case. Like most people, my confidence and mood are very much affected by the way I dress, and the way I dress for work is no exception.

Women healthcare professionals want to be able to wear high-quality, functional work-wear that is also modern, stylish, and flattering. Since there were no scrubs that met this need for me in the market, I decided to create my own. This has been a fun journey for so many reasons, but I’ve really loved seeing my product come to life.

The best part is seeing my friends and colleagues try on something I designed, and then watching their excited reactions when they realize how good they look!

What are one or two big goals you’re focusing on in the next 6 months?

We’re currently focusing on making our first product launch as successful as possible. Our inaugural women’s styles will be available for pre-orders starting this July.

If the launch goes well, we’ll begin developing new styles and colors with the help of a crowdfunding campaign hopefully before the end of this year.

⚖ You can learn more about Fabled here.

🌎 You can shop the Fabled collection here.

📸 You can connect with Olga on Instagram here.

StartUp FASHION offers business support and community connection to fashion designers around the world. Join the group, or learn more at The StartUp FASHION Community

StartUp FASHION is an online community where independent designers and emerging brands are coming together, helping one another, forming friendships, collaborating, letting off steam, sharing victories, and belonging to a network of people who get it; who are doing it too.


Get to Know: Summation

Summation offers womenswear that is the anti-thesis of fast fashion by incorporating the age-old Indian textiles/ surplus export fabric in combination with cutting-edge contemporary design. Each of Summation's collection is the outcome of a design process that draws on our cultural heritage and our design sensibility which is fiercely modern, fashion forward, and minimalist.


Get to Know: Alchemy Detroit Inc.

Alchemy Detroit; a menswear-inspired line known for deceptively simple sophistication, flawless construction, and a keen sense of classic lines. After years of frustration searching for the perfect blazer, only to encounter an increasing trend toward poorly-made, yet still expensive labels, I imagined the welcome return of investment pieces that would last a lifetime.

Leave a comment