Get to Know: Chetna Singh Scarves

Hi Chetna!

Tell us about your brand and your business model.

The brand is best described as “painted stories on scarves.” They are my original paintings that are digitally printed on silk and cotton scarves.

It’s our goal to provide a great product and the scarves are printed using organic dyes and have hand rolled edges.

We sell directly to consumers via our website, trunk shows, and boutiques.

What drove you to start your own label? And what have you enjoyed the most so far?

I have always had a love for art and fashion and this was an opportunity to fuse the two. I have thoroughly enjoyed the learning curve and if I were to pick one thing in itself, it was the joy of seeing my first scarf in print!

What are one or two big goals you’re focusing on in the next 6 months?

I would like to increase my audience by doing more trunk shows this year. My current goal is to do one per month. The second goal is working on my new collection.

? You can learn more about Chetna Singh Scarves here.

? You can shop the Chetna Singh Scarves collection here.

? You can connect with Chetna on Instagram here.

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