Apparel Lingerie + Underwear

Get To Know: Rusalka Lingerie

Hi Elena!

Tell us about your brand and your business model.

Rusalka Lingerie is a brand of elegant eco-friendly lingerie and loungewear. Rusalka is a natural blend of comfort and elegance.

While other brands focus on two extremes of creating casual nightwear or sexy lingerie, I believe you can have the best of both worlds.  Our eco-friendly materials make women not only look good, but also feel good in their homes.  Our new brand is dedicated to looking your best without sacrificing comfort.

Our brand targets working men and women 35+ in middle to upscale class neighborhoods.  We wholesale through lingerie boutiques and direct to consumer through brand’s website and local markets.


What drove you to start your own label? And what have you enjoyed the most so far?

I started my own label because of the freedom to create.  I love developing a great product in beautiful, natural fabrics: pattern making, and finishes.


What are one or two big goals you’re focusing on in the next 6 months?

Figuring out the right sales channels and platforms (social) to drive traffic, brand awareness, and sales.

👚 You can learn more about Rusalka Lingerie here.

🌎 You can shop the Rusalka Lingerie Collection here.

📸 You can connect with Elena on Instagram here.

StartUp FASHION offers business support and community connection to fashion designers around the world. Join the group, or learn more at The StartUp FASHION Community

StartUp FASHION is an online community where independent designers and emerging brands are coming together, helping one another, forming friendships, collaborating, letting off steam, sharing victories, and belonging to a network of people who get it; who are doing it too.

YOU MAY ALSO LIKE
Apparel

Get To Know: Miakoda

Miakoda is an eco friendly and socially responsible comfy clothing life. Our clothing is made from sustainable plant fibers in an ethical factory in NYC. Our mission is to create clothing that humans can feel comfortable in both mentally and physically.

Lingerie + Underwear

Get to Know: La Vie en Orange

La Vie en Orange is for people who see the sunshinier side of life. We think clothes should be fun and eco-friendly and there's no better place to start than your undies. We make underwear for women, men, and transgender folks (or just for gender play) out of repurposed tshirts.

Leave a comment