Get To Know: Rusalka Lingerie
Tell us about your brand and your business model.
Rusalka Lingerie is a brand of elegant eco-friendly lingerie and loungewear. Rusalka is a natural blend of comfort and elegance.
While other brands focus on two extremes of creating casual nightwear or sexy lingerie, I believe you can have the best of both worlds. Our eco-friendly materials make women not only look good, but also feel good in their homes. Our new brand is dedicated to looking your best without sacrificing comfort.
Our brand targets working men and women 35+ in middle to upscale class neighborhoods. We wholesale through lingerie boutiques and direct to consumer through brand’s website and local markets.
What drove you to start your own label? And what have you enjoyed the most so far?
I started my own label because of the freedom to create. I love developing a great product in beautiful, natural fabrics: pattern making, and finishes.
What are one or two big goals you’re focusing on in the next 6 months?
Figuring out the right sales channels and platforms (social) to drive traffic, brand awareness, and sales.
? You can learn more about Rusalka Lingerie here.
? You can shop the Rusalka Lingerie Collection here.
? You can connect with Elena on Instagram here.
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My brand originally started off as soft lace lingerie for petite and small busted women. All items are hand made and currently direct to consumer through our website. The designs have a feminine and slightly cheeky feel and look to them. I have slowly been developing a range of bridal lingerie and with that a collection of wedding garter which will all be launched later this year.