Get To Know: Nellie Victoria

Hi Mary!

Tell us about your brand and your business model.

Nellie Victoria is a sustainable luxury handbag brand that marry timeless design with modern detailing and functionality. We use US vegetable tanned leather and all handbags are handcrafted in California. Currently we sell direct to consumer through our website, NellieVictoria.com

What drove you to start your own label? And what have you enjoyed the most so far?

I adore design and I love everything about it–the process, the materials, the evolution.  I studied Industrial Design in college but quickly found my calling in leather goods, specifically handbags and found my home in the fashion industry, working for designers and brands of all shapes and sizes.

As I’m sure you’re aware, we are in the age of Fast Fashion and Fast Fashion is the antithesis of design. There is no thought, no intent, just excess and waste. I took a hard look at myself, my field, and soon realized I had spent nearly a decade working in an industry I barely recognized anymore. My late maternal grandmother, Nellie, was an incredible seamstress. She worked directly with designers in the Kansas City Garment district throughout the 1920’s and 30’s to help them bring their visions to life. Those relationships and what they created were the highlight of her career. Her memory inspired me to leave the corporate fashion world and start something new. I wanted to create something thoughtful, sustainable, and locally made in my new home state of California.  So, Nellie Victoria was born.

It’s hard to choose what I’ve enjoyed most, but if I had to choose I would say seeing my handbags on other people and hearing how much they love them. It never gets old!

What are one or two big goals you’re focusing on in the next 6 months?

I would like to dip my toes into wholesale or explore drop-shipping opportunities. Handbags are so important to see and feel and try on in person. Lastly, I’m always open to new ways to grow brand awareness.

? You can learn more about Nellie Victoria here.

? You can shop the Nellie Victoria Collection here.

? You can connect with Mary on Instagram here.

StartUp FASHION offers business support and community connection to fashion designers around the world. Join the group, or learn more at The StartUp FASHION Community

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