Get To Know: Martha Suarez
Tell us about your brand and your business model.
Our brand is focusing on a new and growing side of the bridal industry. Designing couture wedding dresses for daring and bold brides who want other options than a white dress; dresses that tell a story and can be worn again. After all you are buying a couture dress.
What drove you to start your own label? And what have you enjoyed the most so far?
I’ve worked in the industry for over 12 yrs and I knew I always wanted to have my own brand. The key was to find something that could set me apart from what every designer was making and something that I loved. Personal experience has inspired my brand concept. I got married at a very young age and after a couple of years I was divorced. A few years later, I met the love of my life and I knew that this time I wanted to do everything on my terms, including my wedding dress. I did not want to wear another white dress and I wanted to make a statement. I have enjoyed the process and conceptualizing each dress.
What are one or two big goals you’re focusing on in the next 6 months?
My goal is to send out look books and start getting orders! I also want to focus on growing my Instagram and getting more exposure for my line.
👗 You can learn more about Martha Suarez here.
🌎 You can shop the Martha Suarez Collection here.
📸 You can connect with Martha on Instagram here.
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Hokum is a luxury label full of colour and whimsy with a strong narrative to each collection. We have an omni channel approach, selling online, in store, and to wholesale accounts. It sounds like a traditional approach, but in many ways we are not. My work desk is set up at the back of the shop allowing customers to see the work that goes on behind the scenes.