Get To Know: Home Abroad
Tell us about your brand and your business model.
Home Abroad is a brand that seeks to tell the story of Africa’s people, places, and culture using its textile and heritage crafts.
Using a circular economy mindset, we are committed to using Fashion as a catalyst for positive change and a lasting impact.
Ultimately, we intend to build a lifestyle brand that utilizes a country’s highest quality raw material and in return give back to its area of greatest economic development need.
What drove you to start your own label? And what have you enjoyed the most so far?
I saw an opportunity. I am from Kenya, and was frustrated that in over 10 years working in NYC as a Designer, sourcing fabrics globally, and working with teams in all continents, African textiles (raw materials) were uncommon.
What are one or two big goals you’re focusing on in the next 6 months?
Tightening my brand and product message. Really honing down on a digital marketing strategy and increasing my sales outlets, especially as we go into the holidays. This is a good time to see how customers respond, adjust accordingly, and gear up for the next year.
? You can learn more about Home Abroad here.
? You can shop the Home Abroad Collection here.
? You can connect with Pauline on Instagram here.
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